Small to medium-sized businesses, nonprofits, and social enterprises face the challenge of reaching their audience on a small budget. They have great stories to tell, but reaching the right audience is difficult when you don't know your audience or where they're talking.  They also want to avoid sounding like every other business. 

Your business solves a particular problem for a specific client. Expressing that online can be challenging, and engaging your audience to explore your services can seem daunting. That's where I come in. 

As a copywriter/content strategist and digital marketing professional, I help businesses answer one question: how do we tell our story and reach our audience?  My professional background includes working with businesses of all sizes ranging from neighborhood storefronts to Fortune 500 companies.  Never mind the buzzwords - the best marketing strategies answer several key questions:

• Who is our audience and where are they talking?
• If our brand were a person, how would we describe that person?
• How can we best uniquely engage our audience? 

My insight into both business-to-business marketing and copywriting has helped many businesses shape their story, reach their audience, generate leads, and drive business.  As a published author, I understand storytelling dynamics, crafting a compelling narrative, and making it search-optimized without losing a human voice. My past successes include

• Increasing membership renewals and new memberships for a professional association by 5% through strategic content curation on social media as well as paid social and Google AdWords campaigns (and here's the case study);
• Improving lead generation by 5% for a global telecommunications company through work on paid and organic LinkedIn campaigns;
• Attracting 70 neighborhood residents and media attention around a tenants' rights protest in a south Chicago neighborhood; and
• Crafted web, blog, and white paper content for IT consultancy to refresh their brand and reach a new audience which increased web traffic by 5% within six months. 
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Is there a way I can help you? Please contact me via email or schedule a one-on-one conversation for more information.

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Digital Marketing
Consulting/Coaching

From strategy to community management, I can help you create strategies that engage your audiences and generate revenue. Whether as your consultant or coach, I can bring out the best in your brand

Copy and Content Writing

Need help crafting SEO-optimized blogs or other content? Looking to make the most out of your current content? My storytelling skills and wordsmithing will mean the difference between a good reputation and a great one.

Copy and Content Strategy

Are you a small business or solopreneur bootstrapping your business? Are you adopting a multichannel strategy but unsure what content works effectively? Let me assist you in gaining a competitive edge through content strategy